Superwild Lick Mat | Slow Feeder & Enrichment Mat for Dogs
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The Superwild Lick Mat turns every scoop of supplement into a slow, focused ritual your dog will actually look forward to. Spread Super Everyday powder mixed with a little water or broth across the textured surface, and let them work for it — licking slows eating, encourages calm, and gives the gut time to do its job properly.
- Slows fast eaters — textured surface extends feeding time and reduces gulping
- Mental enrichment — licking triggers a calming response; ideal before training, travel, or vet visits
- Suction base — locks to smooth floors or tiles; can also be mounted on a wall or crate door
- Works with any spread — Super Everyday powder, wet food, peanut butter, bone broth, or raw
- Easy to clean — dishwasher safe; rinse and go
Superwild Lick Mat is a feeding accessory, not a toy. Supervise your dog during use.
The Superwild Lick Mat is a textured slow-feeder mat designed to turn supplement time into calm, focused enrichment. Spread Super Everyday or any soft food across the surface, fix it to the floor or wall with the suction base, and let your dog work through it at their own pace. Slows eating, reduces anxiety, and makes every meal more rewarding.
Why We Recommend It
Most dogs bolt their food — and when you're adding a powder supplement, that means it barely has time to mix before it's gone. The Lick Mat solves that. It slows the whole process down, gives the supplement time to coat the food properly, and turns a 10-second inhale into a 5-minute enrichment session. The suction base is genuinely strong, and the texture is complex enough to keep even determined dogs engaged. It's also the easiest way to get a dog to take a supplement they'd otherwise sniff and walk away from.
Key Benefits
- Slows eating and reduces gulping — better for digestion
- Licking triggers a natural calming response — reduces anxiety and stress
- Strong suction base — stays fixed to smooth floors, tiles, or walls
- Textured surface works with powders, wet food, broth, or raw
- Dishwasher safe — easy to clean after every use
- Perfect companion to Super Everyday — makes supplement time a highlight
Bailey Says 🐾
My friends, I need you to understand something. Craig puts my Super Everyday on this mat with a splash of bone broth and I am absolutely not embarrassed by how enthusiastic I get about it. It takes me a good five minutes to work through every groove, which Craig says is 'enrichment' but I call it a very satisfying puzzle that ends in beef. The suction cup has never once let me down, even when I've been particularly determined. Highly recommend. 🐾
Perfect For
- Fast eaters who bolt their food and supplements
- Dogs who need calming before training, travel, or vet visits
- Owners using Super Everyday who want to maximise supplement absorption
- Dogs that need mental stimulation between walks or training sessions
- Puppies learning to eat calmly and focus
- Any dog that deserves a bit more fun at mealtimes
Specifications
- Type: Slow feeder / enrichment lick mat
- Base: Suction cup — attaches to smooth floors, tiles, or walls
- Dishwasher safe: Yes
- Weight: 100g
- Compatible with: Powders, wet food, peanut butter, bone broth, raw
- Brand: Superwild
- SKU: SW-A-03
How To Use
Press the suction base firmly onto a smooth, clean surface — floor, tile, or wall. Spread your chosen food across the textured surface, working it into the grooves. For Super Everyday, mix the powder with a little water or bone broth first to create a paste, then spread. Place in front of your dog and let them work through it at their own pace.
- For supplements: mix powder with water or broth to form a paste before spreading
- For calming: use 10–15 minutes before a stressful event (travel, fireworks, vet)
- For enrichment: freeze the mat after spreading for a longer-lasting challenge
- Always supervise your dog during use
Care Guide
- Dishwasher safe — place on the top rack
- Rinse immediately after use to prevent food drying in the grooves
- For stubborn residue, soak in warm soapy water for 10 minutes before washing
- Check suction cup regularly for wear — replace if grip weakens
- Do not use with sharp or abrasive cleaning tools
Professional Insight
Training Academy Tip 💡
Gundog Training Academy Tip
The lick mat is one of the most underused tools in a gundog handler's kit. Before a training session, five minutes on a lick mat puts a dog into a calm, focused state — licking activates the parasympathetic nervous system, which is exactly where you want your dog before asking for precision work.
Use it as part of your pre-session routine: mat down, dog settles, then you move into your warm-up. It also works brilliantly in the vehicle on the way to a shoot or trial — a frozen mat keeps a dog occupied and calm during the journey, so they arrive settled rather than wound up.
For dogs that struggle with separation anxiety or crate training, a lick mat inside the crate is one of the fastest ways to build a positive association. Pair it with Super Everyday paste and you've got a dog that actively wants to go in.
Complete Your Setup
FAQs
Can I use this with Super Everyday powder?
Yes — it's designed for exactly that. Mix the powder with a little water or bone broth to form a paste, spread it across the mat, and let your dog lick it clean. It extends the feeding time and ensures the supplement is properly consumed rather than left at the bottom of a bowl.
Can I freeze it?
Absolutely. Freezing the mat after spreading makes it last significantly longer — great for hot days or for dogs who need extended mental stimulation. Frozen bone broth or wet food works particularly well.
Will the suction cup hold on all surfaces?
The suction base works best on smooth, non-porous surfaces — tiles, laminate, glass, or sealed concrete. It won't grip on textured, rough, or carpeted surfaces. Press firmly and ensure the surface is clean and dry before attaching.
Is it safe for puppies?
Yes, lick mats are suitable for puppies and are a great way to introduce calm feeding habits early. Always supervise young dogs during use.
Customer Stories
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